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BBNaija Season 6 Sponsors MultiChoice Nigeria has announced Abeg, an indigenous mobile app, as the Headline Sponsor for the 6th Season of Big Brother Naija, the iconic reality TV show.

Abeg is a peer-to-peer social payment network that allows users to submit, request, and receive money easily, pay for products and services effortlessly, and send money to friends and family for free. It was launched in September 2020. Piggytech Global Limited, a leading financial technology company, created the mobile app.

John Ugbe, Chief Executive Officer of MultiChoice Nigeria, said of the new collaboration, “We are delighted to have Abeg on the BBNaija platform for this sixth Season.” Our brands’ commitments are very similar: Abeg is a young and innovative fintech business that is passionate about delivering payment experiences for its customers, just as we are passionate about connecting our customers to stories and experiences that they love. We hope that our new relationship with Abeg will deepen our interaction with our customers and show fans as we prepare for a fantastic season.”


The open call auditions for the iconic reality show, which will return for a sixth season later this year, will be revealed in due time.

Patricia is the Associate Sponsor of Big Brother Naija Season 6 and Abeg is the Headline Sponsor.

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